In a bright red office in south Beijing, some of China's most studious Communist Party members are gathered around their smartphones.
The focus of their attention is a range of mobile apps and websites which allow them to study the speeches of Chinese President Xi Jinping, including one developed by their own employer, Beijing-based conglomerate Tidal Star Group.Tidal Star is among a rising number of Chinese firms working for, or taking inspiration from, the country's ruling Communist Party to develop high-tech propaganda tools aimed at spreading the party's message among a tech-savvy younger generation.
Staff who don't perform well on app quizzes will be"encouraged to improve their enthusiasm" while high scores are rewarded with praise and awards, Cheng added.Much of the new tech has been rolled out and upgraded ahead of the National People's Congress , China's top political meeting, which kicked-off on Tuesday.
"Since 2016, one central publicity purpose for the Party is to make 'red millennials'," said a Beijing-based manager at a major U.S.-listed Chinese news feed app. On Sunday, state news agency Xinhua and U.S.-listed search firm Sogou Inc, also released the first official performance of a female AI news anchor called"Xin Xiaomeng", whose first job was to present a story about delegates attending China's largely rubber-stamp parliament meeting.
State media outlet Xinhua on Sunday released a patriotic English language rap song by Chinese musician Su Han. Party members said the new propaganda push means political study now consumes more of their time than ever before.
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